Frank Handelman, the first champion of a Corporate Challenge event in 1977, re-enacts his breaking of the tape as Sharon Jacquet (left) and Leslie Lassiter of the JPMorgan Private Bank assist in Central Park in 2006.
Taking
a great idea and running with it
... for 32 years

From a traditional lion dance at the first Singapore race in 2004 (top) to the spring blossoms of Central Park (bottom), the JPMorgan Chase Corporate Challenge has been the inspiration for millions of participants in its 30 years. |
The JPMorgan
Chase Corporate Challenge® began simply
enough, as great ideas often do.
Inspired by
their successful sponsorship of the New York City Marathon, bank
officials looked for a way to create an event solely for corporate
runners, and at a distance for which even a busy executive would
have time to train. It was decided to try a single Corporate Challenge®
race at 3.5 miles.
The idea took on a life of its own in 1977 when 200 runners from
50 companies gathered in Central Park for the inaugural race in
what then was called the Manufacturers Hanover Corporate Challenge®.
The idea was an obvious hit. The Series has done nothing but grow,
and grow, and grow since.
Events in Africa
and Asia push Series' international growth
JPMorgan Chase added events in two
new continents in 2004, with inaugural races in Johannesburg,
South Africa, and Singapore. These two cities have been spectacular successes and will be part of our six country,
five continents Series in 2009.
As the Series celebrates its 33st year, it recalls a terrific year in 2008, when the final number of participants
exceeded 240,000 - which represents a participation well over 1,000
times greater than the first year. The idea of Charles H. McCabe,
Executive Vice President of Manufacturers Hanover in 1977, clearly
lives on today.
Series represents
a committment to health and fitness
"The growth of the Corporate Challenge® is a testimony
to JPMorgan Chases continuing support of
health and fitness, teamwork and camaraderie in the corporate communities
across the U.S. and abroad, said Barbara Paddock, senior vice president for the bank.
In 2000, the Series grew to 193,920 participants from 6,071 companies,
up from 1999 participation of 192,669. Those numbers represent a
huge increase from 1998, when the Series reached 177,498 participants,
but the JPMorgan Chase Corporate Challenge® is about
more than numbers.
The Series sends a message that it is not just fiscal fitness that
is important in the corporate world. Physical fitness also is important.
Participating companies use the races as a platform to promote fitness
and well-being in the work place. Runners find it easy to train
for the 3.5-mile distance and have the extra benefit of competing
with their colleagues in a relaxed and social atmosphere.
The simple idea that began so modestly in 1977 continues to be a
winner year after year.
If you have run in the Series in the past, we thank you for your
support and look forward to welcoming you again. If you would like
to get your company involved for the first time, please look through
our web site and contact officials of your local event.
The JPMorgan Chase Corporate Challenge®
- simply a powerful idea in business and running.
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